What Is Undifferentiated Marketing?
Undifferentiated marketing means that the company takes the overall market as its target market. It emphasizes the commonality of market demand and ignores its differences. The company designs and produces a single product for the entire market, and implements a single marketing strategy to cater to the vast majority of customers. Using non-differential marketing strategies, companies can ignore the differences in submarkets and provide a set of products or services to the entire market. At this time, the company's marketing only considers the needs shared by consumers, not the differences in their needs. For example, Microsoft's Windows operating system uses this undifferentiated marketing strategy.